The "I," the "Me," and the "Us": The Psychological Group and Self-Concept Maintenance and Change
The "social me" in W. James's theory was the recognition a person gets from his or her acquaintances. James argued that "a man has as many social selves as there are individuals who recognise him and carry an image of him in their mind. To wound anyone of these images is to wound him" (18901 1950, p. 294). In addition, it is here, in discussing the "social me," that James argued most cogently for the multiplicity of selves, suggesting that a different social self exists for each audience (Schlenker, 1980).