ABSTRACT
The previous chapters have provided an introduction to the key concepts, the basic assumptions, and the major ®ndings of social cognition research. We discussed how social information is encoded, how the information is stored and retrieved from memory, how social knowledge is structured and represented, and what processes are involved when individuals form judgments and make decisions. Instead of exhaustively covering existing research ®ndings, we chose to focus on the basic concepts and on the broader picture of the social cognition framework, which we hope will make it easier to grasp the core ideas. This selectiveness is in large parts covered by other textbooks in this series.
