chapter  10
8 Pages

A Global Examination of International Marketing

September 11, better known as 9/11, was this generation's Pearl Harbor. An unspeakable evil perpetrated for what seems to be no rational reasoning. The people who died September 11 were not soldiers. There was no inherent risk in being a stockbroker or a waiter or an insurance agent. These people arose with simple agendas, go to work, take a flight, handle business, have some fun. They were not supposed to be attacked by rogue factions bent on changing what they believe is an evil world. Being Americans in America was never supposed to be dangerous. This is the land of the free and the brave-the land of democracy, free speech, freedom of the press, and freedom of religion. In many ways on September 11 the hijackers of those four flights managed to alter that.'