ABSTRACT
This chapter discusses several additional specific aspects and general perspectives of integrative multinational strategic management in rapidly changing markets. It reviews a central aspect of multinational management is managing rapid change along with privatization, a key change situation worldwide today. The chapter also discusses ways in which small companies can compete with larger firms multinationally, as well as the long-term future orientation of multinational management. The best measure of a firm's potential for success often is not its past achievements, but how well it manages to keep improving its future prospects. Managing and leading change, therefore, necessarily involves planning for the long-term future. The chapter examines the contingency processes involved in multinational management, managing diversity within general integrative common concepts and frameworks, the point and perspective. The concept of "seeming" contradictions is essential to understanding effective multinational management. This chapter also discusses how to continue the learning process.
