ABSTRACT
This chapter helps to develop awareness of some of the behaviours that exist in maternity services as a result of contextual beliefs. It also discusses human programming and why it is so important for midwives to protect the process of birthing. The chapter considers simple physiology and the conditions that would enhance women's biology and mothering abilities. It influences that accomplish indoctrination of the individual so that by the time some women and midwives get to the labour ward they have a belief system that supports the economy rather than their original purpose. It also considers the sociology of conformity and how it is reckless in the labour ward, withdrawing women's choice for a natural birth, while putting great pressures on starting a new family by not having her own hormonal cocktail to support the immediate growth of love. The National Health Service (NHS) bureaucratic goal is to direct the midwives' and women's behaviour in the direction of conformity.
