ABSTRACT
Multiscreen service has become popular as the number of people who own multiple smart gadgets has rapidly increased. Multiscreen technology will likely become a more important service in the future as technologies become seamlessly interconnected across different platforms. The emergence of multiscreen has prompted network neutrality issues Korea Information Society Development Institute (KISDI), which have recently become a heated topic in the field of telecommunications. Multiscreen service has become more feasible with the rapid development of cloud-computing technologies. The popularity of multiscreen technology has increased rapidly worldwide. Specifically, the surge in smart devices is expected to trigger an expansion of the multiscreen market. South Korea is an Asian powerhouse in the global digital revolution due in part to leading technology brands such as Samsung and LG. To test the structural relationships, the hypothesized causal paths were estimated, seven hypotheses were supported while one was marginally rejected.
