ABSTRACT
Following the appearance of TV as a medium in 1928, viewing television programmes was initially a social experience. The television signal was initially delivered to TV screens by terrestrial broadcasting on analogue networks. Towards the end of the 20th century, TV sets became cheaper in relative terms. The distribution of TV via terrestrial broadcasting was joined by distribution over digital cable and satellite networks and then by networks using the Internet protocol. The remote control became an important prerequisite of viewing. The working hypothesis here is that the introduction of TV accessibility initiatives requires a stakeholder that can act as a catalyst for change. The stakeholder will have to piece together the arguments for action and list the consequences of inaction. The case for action should include not only the perceived needs of individuals with disabilities but also of all the key stakeholders who will be required to turn the accessibility vision into reality.
