ABSTRACT
A m erchant State is characterized by Pleonexia and dom inated by the market. Com m ercialization and professionalization result in an increase in quality only in the very first phase of the disintegrating process. The commercialized and functionally specialized individual loses his capacity for self-moderation, and is consequently unable to enjoy good food, music or wine. The m erchant State is not luxurious, and no true m aterial needs are satisfied. The m erchant does not chew properly, but gulps his food; he cannot sip wine, and therefore develops pungent, acid-sharp, bitter-sweet drinks and junk food. C ulture itself is gulped.
