ABSTRACT
The term encoding is used here to refer to the establishing of episodic information in memory. We saw in Chapter 4 that merely maintaining items in the articulatory rehearsal loop does not lead to effective encoding in long-term storage, hence the question arises, ‘What strategies do people employ when trying to learn verbal items in the laboratory?’ This chapter begins by looking in some detail at two common types of encoding strategy. The first type makes use of imagery and involves the cognitive elaboration of the nominal stimulus. The second type of strategy utilizes semantic relations between list items to integrate them into organized memory units. This may be seen as a form of reduction coding in that the organization reduces the amount of information that need be retained.
