ABSTRACT
The Financial Conduct Authority (FCA) is the regulator of the financial services industry in the UK. Its aim is to protect consumers, ensure the financial services industry remains stable, and promote healthy competition between financial services providers. The FCA has rule-making, investigative, and enforcement powers that they use to protect and regulate the financial services industry. Regulated firms need to be alive to the rules that govern the marketing of their services via social networking accounts (which may include YouTube, Facebook, Twitter, etc.).
