ABSTRACT
Social psychologists have devoted considerable attention to understanding the effects of personality and the self on specific social behaviors (Snyder & Ickes, 1985). Despite this attention to the integration of personality and social psychology, students may underestimate the extent to which dispositions influence
eveηday social behavior. One effective way to demons位ate the link between personality and social behavior is to show students how a disposition they possess (self-monitoring propensity) is related to interesting differences in consumer behavior.
