ABSTRACT

For several decades, social influence phenomena have provided the basis for a great variety of theoretical, experimental, and applied studies (cf. Allen, 1975; Cialdini, 1985; Levine & Russo, 1987; Moscovici, 1985; Mugny, 1982; Paicheler, 1988; Turner, 1991; Zanna, Olson, & Herman, 1987). This diversification has given rise to a debate about explanations (cf. Doms, 1983; Eagly & Chaiken, 1993; Latané & Wolf, 1981; Moscovici, 1976; Tanford & Penrod, 1984; Wolf, 1987).