ABSTRACT

It's raining, so I take my L.L. Bean raincoat and my Knirps umbrella. As I get into my Subaru to go to the office, I must decide whether Shell, Texaco, or Chevron will be the gasoline I buy, whether The San Francisco Chronicle or The Wall StreetJournal will fill me in on the news, and whether 1'11 grab breakfast at McDonald's or the Hilton. In either case, 1'11 pass a Burger King, a Wendy's, and a J ack in the Box before I eat. As I get on the freeway, I notice a Mercedesjust ahead ofme; a U-Haul trailer is about to switch lanes behind me. Between my horne and my office, I pass Wells Fargo, Security Pacific, and Bank of America branches, as weil as billboards for Winston's, Coca-Cola, and Sapporo Beer.