ABSTRACT
These standard advertised wares—toothpastes, socks, tires, cameras, instantaneous hot water heaters—were his (George Babbitt's) symbols and proofs of excellence; at first the signs, then the substitutes, for joy and passion and wisdom.
These standard advertised wares—toothpastes, socks, tires, cameras, instantaneous hot water heaters—were his (George Babbitt's) symbols and proofs of excellence; at first the signs, then the substitutes, for joy and passion and wisdom.