ABSTRACT
Attitude research is enjoying a renaissance. The perennial problems of attitude change and the attitude-behavior relationship continue to demand research attention (Chaiken & Stangor, 1987; McGuire, 1985). At the same time, new efforts are being made to understand the neglected problems of attitude structure and function. The renewed excitement and interest is well-represented by the chapters in this volume. Yet, as theory is refined and research proceeds apace, the emerging concept of attitude is decidedly narrow. Our goal in this chapter is to offer broader perspective on attitudes and attitude theory.
