ABSTRACT

Researchers and theorists in social cognition are increasingly turning to complex models involving both postulated memory structures (e.g., schemas, categories) and processes. This trend stems from a growing recognition that hypotheses concerning cognitive structures cannot be adequately formulated or tested in the absence of assumptions about processes, and vice versa (Locksley et al., 1984; Wyer & Srull, 1986). Brewer's person memory model is a welcome step forward along these lines.