chapter  7
44 Pages

Manual of motivational content analysis

Another basic principle of our analysis can be formulated as follows. Beyond the specific object expressed by a subject, we are looking for the more general function or role played by that object in the behavioral interaction between an individual and his world. Thus, different types of behavioral activities for getting objects to eat are not coded in terms of the specific objects or behavioral acts but in terms of their more general function:in this case the function of satisfying the subject's need for physical self-preservation. In the same way, aspirations for different kinds of interpersonal relations are coded in terms of a need for social contact, etc. In other .words, the more general need underlying the subject's desire for a specific object is coded. To that end, the classification of objects and beha-

II. THE STRUCTURE OF THE CODE

III. THE CODING TECHNIQUE

Spre self-preservation; Saut personal autonom y.