Forming Impressions of Stigmatized Persons with Positive or Negative Traits
Further investigations of reactions to stigmatized strangers who reveal positive or negative characteristics are now presented. In all of the studies in this chapter, subjects' responses consist of impression ratings and other verbal measures of liking and acceptance. The hypothesis to which they are relevant parallels the hypothesis of the previous chapter: stigmatized persons will be evaluated more positively than nonstigmatized persons when both display socially desirable qualities, and more negatively when both display socially undesirable qualities. There have been several experiments of this kind that employed black or disabled individuals as targets.