ABSTRACT
The job categories most likely to be affected by production strategy include the technical, craft worker, operative and laborer categories. These categories contain higher percentages of jobs that deal with the firm’s product transformation process. Additionally, marketing strategy will affect temporary employee utilization. Organizations that decide to concentrate on narrow market segments will require a higher degree of firm-specific activities than those who cater to a larger breadth market. Marketing strategy is thus hypothesized to also affect the extent of overall temporary employment usage. Breadth marketers should be able to more effectively utilize temporary workers, as many of the marketing tasks will be simpler and more structured. The job categories most closely tied to the marketing function are sales and service. A stronger effect may be found when only production-related job category temporary levels are examined, rather than overall temporary usage.
