ABSTRACT
Chapter 9 described how image theory characterizes the effects of culture on organizational decision making. The thesis is that a unified culture promotes decisions that are consistent across the organization. A danger of this consistency is that the organization may be unable to adequately address threats and opportunities resulting from changes in its environment. That is, if the appropriate measures are incompatible with the organization's culture, those measures may be rejected out of hand, leaving the organization vulnerable and unable to respond.
