ABSTRACT

The preceding chapters make it abundantly clear that image theory has already had, and continues to have, a significant impact on thinking about decision making processes in organizations. From the most personal decisions of the individual planning a career or choosing a job to the broadest, most significant choices of long-term organizational strategy, image theory has provided both stimulus and framework for a number of novel and interesting studies. The present chapter revisits the theory in hopes of identifying possible areas for further research potential.