chapter  3
10 Pages

Empirical Evidence for the Divergent-Thinking Theory of Creativity

The divergent-thinking theory of creativity has a great deal of intuitive appeal, especially the suggestion that creativity will be enhanced by considering, in the process of looking for new ideas or designing a solution to a problem, all of the following: (a) many, as opposed to only a few, ideas; (b) a wide range of ideas; and (c) unusual (as well as more typical) ideas. If not quite commonsensical, these strategies are at least not surprising, and it is hard to imagine seriously arguing that they would not, in general, result in more creative ideas and solutions to problems.