chapter  4
20 Pages

The Role of Evaluation in Impressions of Persons

It was once common to go on a blind date-a social engagement with a person previously unknown. This was arranged by someone else-often one’s room­ mate. One might become overanxious and ask the roommate beforehand: “ What kind of a person is this anyway?” The roommate replies without hesitation: “ This person is intelligent, skillful, industrious, determined, practical, and cau­ tious.” “ That’s very interesting,” one might comment, “ but is this person warm or cold?” Depending on the answer, one might form very different impres­ sions of this person.