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For local companies, billboards are an excellent advertising medium. Messages can be prepared for and tailored to local audiences. Restaurants, hotels, resorts, service stations, and amusement parks often heavily utilize billboards. Billboards provide an effective way to communicate a firm's location to travelers. Individuals who want to eat at a particular restaurant (such as Wendy's, Shoney's, or Burger King) while on the road can normally spot a billboard for that restaurant.