ABSTRACT
In order to export, one must move goods and services across a national boundary. This act distinguishes the venture from a domestic transaction. For almost every variable, there are now at least two: another economic and political system, another source of regulations, another culture, another dialect, another set of customers and competitors and, perhaps, another geography. In exporting, such diversity is inherent and complicating. If it is more demanding dealing with two distinct markets than with one, the same holds for the currency in which the transaction is conducted, the language in which one communicates, and the rules under which the contract is written. There are also special distribution channels, differences in infrastructure, unique consumer preferences, unfamiliar forms of government intervention, technology that is incompatible, and intermediaries who lack the requisite sophistication. All of these lend a greater variety to the experience.
