chapter  2
12 Pages

How to measure and study happiness

As we have seen, people seem to understand this term perfectly well, and have a fairly clear idea that it is about positive emotions and satisfaction with life. Many surveys have simply asked respondents how happy they are. We are concerned here primarily with such measures of “subjective well-being” (SWB), the subjective side of well-being, rather than with objective measures of income, health etc., which we shall describe as “social indicators”.