ABSTRACT
This chapter follows the mediatization of sport to exemplify discrete, but usually conjoint, features of communicative world-making practices and their part in constructing emergent globalities. It addresses three areas of sport or, to be suitably catholic in definition, sporting activity. The first is the mediatization and globalization of cricket. The second addresses the phenomenon of Esport (sometimes called electronic sport, competitive video gaming or professional — "pro" — gaming). The final exemplar is that of digital sporting fandom without borders. Fandom is a phenomenon that manifests far wider than sporting allegiance, and it delivers sharp insights into cultural globalization through media. This chapter focuses on the role of different media of communication and the agency of different kinds of sports participant in creating emergent globality. It examines the mediatization of sport as a way of providing further analytical purchase on, as well as some interesting empirical referents for, the "manifestation of global processes".
