chapter  1
22 Pages

Working Women: The Dongxiang Entrepreneurs

World economies have benefitted from the work of women entrepreneurs, yet they are still understudied in the field. Brush and Cooper (2012) remind us that this lacunae of research is well-documented (Baker et al., 1997; de Bruin et al., 2006; 2007), with studies about women entrepreneurs comprising less than 10 percent of all research in the field. De Bruin’s analysis rightly suggests the overreliance on quantitative approaches precipitates the need for qualitative ones, which will undoubtedly enable us to ask different questions, and, in so doing, reveal a complex set of answers (de Bruin et al., 2007). In particular, qualitative case studies will help to shed light on women’s reasons for startups, experiences throughout them, and reasons for their success.