ABSTRACT
Not too long ago the idea of corporate sustainability meant little more than attempting to reduce a company’s environmental impact, complying with environmental regulations and saving on costs in the name of eco-efficiency. Today, many small, medium and large business organizations look to sustainability as a source of product and service innovation, a way of creating new and more responsible markets and securing customer loyalty and good stakeholder relationships. In other words, sustainability is perceived as good for business and good for achieving and maintaining competitive advantage.
