ABSTRACT
“B2B is one of the most important strategic focuses in expanding our market share in China,” said Park JaeChun, director of Samsung Electronics China, to the Chinese media in January 2014. Samsung’s B2B vision for China is based on the fact that the Chinese B2B market is the second largest in the world, accounting for 13% market share and maintaining an annual growth rate of 15%, compared to the 1.8% average growth rate for the rest of world. In this chapter, we first briefly describe the B2B market in China. We follow with discussions on two important types of B2B transactions: no-bid and open-bid. We conclude in the Road Ahead with predictions about how the B2B market will evolve.
