chapter  8
25 Pages

Reinventing Journals and Reports: Blogging and Microblogging

When the US Speaker of the House was named “the Internet’s first scalp” in 2002 after

he had to resign largely due to the efforts of bloggers, 1 people started realizing that a

new form of media was emerging. A Kennedy School of Journalism study found that “A

certain receptivity in the bloggers allowed the judgment in the press to correct itself.” 2

While blogging has its roots in journaling or as a replacement for the editorial in newspa-

pers, it can be used for almost any style of writing. Blogging isn’t quite a scientific journal

or a diary but has elements of each of them. Often written in first person, blogs that aren’t

helpful, concise, and visually attractive often don’t get read.