A new notational analysis system with special reference to the comparison of Brazil and its opponents in the World Cup 1994
This chapter focuses on the issues of policy formulation, strategic decision-making, styles of leadership and management and the processes and dynamics of change within the soccer industry. The impact of the Taylor Report, the introduction of satellite television and the increase in commercial opportunities have had far reaching consequences for the traditional philosophies and methods employed in running the industry. It is with this in mind that the under-researched areas of the management, organization and development of the soccer industry are addressed. The fundamental objective of all professional soccer clubs, despite being small firms, is to achieve success on the playing field. The typology can be used to classify soccer clubs according to their business orientation, using the degree to which they attempt to maximise profits, and their playing success, which can be seen as maximising their utility. The crucial future debate will be over which path to pursue in order to secure playing success.