ABSTRACT
A recent trend in research on achievement motivation may be seen in attempts to increase the motivation of people through training. Underdeveloped countries have fewer people in them with high achievement motivation (McClelland, 1961) so McClelland reasoned that one way to help these countries advance economically and technologically was to try to increase the achievement motivation of some of the people in the country. Dealing with child-rearing practices is one way to affect the motivation of an individual (Winterbottom, 1958), but McClelland sought a way that would have more immediate results. Why not try to teach the businessmen of the culture to act like people with high n Achievement?
