ABSTRACT
Until recently theories of motivation have been dominated by some form of stimulus-intensity reduction. This predominant influence comes from Hullian drive-reduction theory, which in tum developed not only from Freudian postulations but also from such ancestors as the notions that drives are the result of bodily deficits (needs), that the body in its wisdom attempts to correct these deficits by homeostatic mechanisms, and that these phenomena are all bound up with survival of the organism.
