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A Community-Based Feedback Process for Disseminating Pedestrian BAC Levels

Alcohol abuse among young adults and accompanying undesirable behaviors (e.g., physical aggressiveness, vandalism, date rape, driving under the influence of alcohol) represent a significant public health problem (Laurence, Snortum, & Zimring, 1988). Although the use of alcohol is illegal for anyone under the age of 21, it remains more widespread among youth than the use of tobacco or any illicit drug. Among college students alcohol is more than twice as popular as both tobacco and marijuana, and almost nine times more popular than cocaine. Further, between 80-90% of college students report having used alcohol while in college (Johnston, 1990). Wechsler and colleagues found that approximately 84% of college students reported consuming alcohol within the last year (Wechsler, Davenport, Dowdall, Moeykens, & Castillo, 1994). Of those students, 44% were considered binge drinkers (defined as consuming five or more drinks per bout for men, and four or more drinks for women, once a week or more), and 19% overall were considered frequent binge drinkers.