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Analyzing Methods for Increasing Designated Driving

Considerable evidence indicates that Driving While Intoxicated (DWI) remains a serious social problem. Although gradual reductions in DWI have occurred over the past 10 years, national reports show that 41 %of all traffic fatalities in 1994 involved an alcohol intoxicated or alcohol impaired individual (CDC, 1995). To date, the main approach for dealing with driving while intoxicated has been to suppress the behavior through increased legal sanctions and increased enforcement efforts. Recently, however, there appears to have been an increase in the level of intoxicated driving fatalities (NHTSA, 1996) suggesting that additional interventions may be needed. In this regard, educational and social procedures may be useful in reducing the prevalence of OWl and related auto fatalities.