How then can we appeal to the head and the heart? How do we secure those essential invisible resources whose homespun terms are commitment, passion, mutual trust, and hope? This research suggests that the collective pursuit of purpose is a powerful means of securing those key assets. Outlined below is an overview of the major findings that emerged from this inquiry; how a collective sense of purpose came to be created, the promise and peril of purpose-centered change, and thoughts on effective leadership in the cultural realm. I conclude with a discussion of areas of future research.