ABSTRACT
This paper looks at service journalism and its evolution as a community platform through blog comments and social media through a case study of two sections of The New York Times’ business section: the personal finance section and the personal technology section. The paper proceeds through a discussion of the importance of networked journalism, and relies on in-depth qualitative interviews with the journalists closest to the decisions being made about how service journalism at the Times becomes a participatory experience for readers. The article argues that a Web 2.0 world facilitates a community experience that changes the one-to-many relationship that journalists have with their readers; instead, journalists make decisions about coverage and engage in conversations with readers in response to this new relationship with readers.
