ABSTRACT
The long association of the Mediterranean Basin with travel has meant that the region’s name has become synonymous with particular forms of tourism. Dawes and D’Elia (1995, p. 15) express this in terms of ‘the cultural weight of the South, and the very place of the South in the mind of the traveller’. The precise destinations within the Mediterranean have changed over time: in Hellenistic times to Egypt, the cradle of divinity; in the Middle Ages to the Holy Land; in the later Middle Ages to Rome.
