ABSTRACT

This chapter explains what researchers understand by a sample survey and the difference between a descriptive survey and an analytical survey. It includes a discussion of the work of the Institute of Community Studies. The great advantage of the sample survey is that it can be used to identify a pattern or statistical correlation within a population and even the most descriptive survey can raise important analytical issues. All social survey research is highly structured. There are two distinct types of sample survey: the descriptive social survey, and the analytical sample survey. A survey is a research strategy in which the researcher attempts to identify something significant about the population they are interested in by the use of the systematic collection of data. Cluster sampling is a form of sampling technique in which the total population that the researcher is interested in surveying is divided into groups that researchers call clusters.