ABSTRACT
This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book emphasises how the industry is structured and funded, how design is employed by the sector and given practical advice on production techniques. These areas are completely interrelated: media products have to generate revenue, the level of money they may make in a given market for a specific audience will fix the size, scope, frequency and media in which they can be produced, all of these factors influence the design. Whether we are developing a title for themselves or a media company, every visual choice must have relevance to current political, social, cultural factors, come from shared experience and be rooted in the same world as its audience. Design for Media gives us a foundation of skills that can be extended to build further knowledge of technology and production.
