chapter  1
21 Pages

The EU and the media – EU media policy and globalisation

Complexity of the media More so than many geographical regions, the EU works through a public sector ethos as well as private industry. This is especially pertinent in the audio-visual television context, and it complicates the provision and even the distribution and consumption practices across the member states of the EU. In reviewing the media in the EU we quickly become aware of complexity within the market which is often centred on major debates about the public and private sector balance within given societies.