ABSTRACT
Internal /external forces for change The media is not only changing technologically, but also in a regulatory, political and economic way. In our analysis of the media, we need to be aware of the internal media dynamic within the national industries but also mindful of the global, international, EU and even sub-national, local pressures that are pressing for change. This theme alerts you to this question and points to the internal, national dynamic and the external pressures forcing change.
