chapter  9
34 Pages

Audio-visual content in the EU: Production and scheduling (by Andrea Esser)

Economics and media policy have a major impact on what is being produced and scheduled. Moreover, there are pressures at the local, national, EU and international levels. Forces for change are manifold and together build an intricate web of influences shaping audio-visual content. When analysing the market we need to be aware of the many different forces for change.