ABSTRACT
Britain in 1964, like most of the western world, was in the midst of a media revolution. First, access to television and to recorded music was exploding, with vast consumer purchasing of television sets, vinyl records and record players. Second, existing media were being reformed by technical innovation and experimentation, including pirate radio stations with mass audiences that took to the air in that year. Third, media were developing radical new symbolic meanings in the politics of the decade, with content transformed by a youth culture of pop music, risqu television drama and news of student rebellion in Europe and the United States of America (USA). At the same time, there was a wider international revolt represented by the media a revolt against deference, cultural staidness, and the influence of the generation of the Second World War.
