ABSTRACT
This chapter examines two of the most memorable orchestrated press campaigns of the late-Victorian and Edwardian era, tariff reform and naval supremacy. Journalists and editors became personally involved in these campaigns, delivering speeches under their auspices, helping to write their propaganda, and forging links with political groups in the colonies. In this way, they were to make a critical contribution to imperial political activity and to raise the profile of the Empire in national political debate. The Daily Mail points to the symbiotic relationship between the 'new journalism' and 'new imperialism'. While the popular press fed off the passions and prejudices generated by imperial wars, the mass marketing of empire by popular dailies probably made it easier for imperial activists to awaken a response from the British public. The 'new journalism' targeted an increasingly prosperous and literate lower middle class by shifting the emphasis of news coverage away from education towards entertainment.
