ABSTRACT
Because of its size the sector is also very diverse. Dimensions of diversity include:
1. Character o f employment - hours worked, skill level, status (proprietor, employee, etc.), etc.;
2. Character o f the business - size, product/service sold, trading method, legal status, organizational structure (head office, branch, outlet etc.), etc.;
3. Location o f service provision - direct to the residence, in a town centre, etc.;
4. Method o f delivery o f the service - level of technological sophistication, use of personal service, etc.
