ABSTRACT
All filmmakers want their vision and ideas to be experienced by as many people as possible. All artists want their work to be displayed, but there is a different relationship between the work and the audience in film. Most art is experienced on a one-to-one basis. Our relationship to a book, poem, or painting is a private one. Although many viewers might have similar reactions to a painting and appreciate its artistic merit, they do so as a result of an individual, not a group, experience. The exhibition of motion pictures in front of an audience is a vital component of their existence. If your goal is to expose the piece to the audience it deserves, you will need a calculated way to reach that audience—in other words, a coordinated marketing and distribution plan.
