chapter  4
27 Pages

A guide to research methods

Since psychology is ultimately about the scientifi c study of behaviour, it is necessary to consider what methodological tools are used in order to gain a fuller understanding of that behaviour. These diff erent methods of investigation should be seen in terms of each one serving a particular purpose, rather than in terms of one method being “bett er” or “worse” than another. Eysenck (2009) likens it to a golfer selecting a particular golf club for a particular type of shot: it is simply a matt er of selecting the one that is best designed for that purpose, not because one club is “bett er” than the other.