ABSTRACT
The multiplidty of ways in which blogging can take shape makes broad categorizations difficult. Blogs range from personal digital diaries to major news sites to single-author opinion pages. The term "blog" means nothing more than the collection of the few attributes described above, thus it is a value-neutral medium or media format for publishing online. This chapter is most interested in blogs dedicated to news, information, and opinion rather than those used to relate personal events and private thoughts. But the skills and perspectives of this chapter are applicable to all blog formats.
